Week Two: Wednesday Refined Moodboard, Fonts and Colour Palette

After class we had a clearer idea of the style we wanted to continue with. Characters created from simple geometric shapes so that they will appeal to our target audience of families primarily focusing on the children. Here is our refined Moodboard.


Font Research

After looking at a range of fonts we decided that the best font to use would be clear and simple, so that it was easy to read and fitted with the overall style of our project. The font that best fitted this was Advent Pro, which also comes in a range of weights which will be really helpful when it comes to formatting our website and creating our motion graphics.

Colour Palette

So that our motion graphics and website appeal to children we have decided to use a bright and vibrant colour palette. The bright colours will also help to emphasize the healthy lifestyle that we are promoting by reducing a persons meat intake.