WEEK TWO: Refined Ideas

In our class we finalised our idea, figured out our target audience, colour scheme and layout plan. Combining our inspiration ideas and graphic models, we decided to stick to a vegetarian vs. meat eater lifestyle, it's impact on us and it's environment. Aimed at Adults and their children, the animations will explain the impact the different diets have on the children, and in turn the environment. We have decided to stick to a vibrant, natural colour palette, and include red whenever the beef industry or meat eating is mentioned.



We drew some inspiration from the class presentations, and have decided to stick with two characters, symbolising the difference in diets.